바카라 사이트 순위 Brand guidelines

Our Voice

Our voice is made up of the words we choose to say, across content and contexts — and how we say them. The language we use — and the tone in which we use it — will work synergistically to create a consistent and compelling TC 바카라 사이트 순위 Brand voice.

Our voice isthoughtful, approachableandoptimistic.

Thoughtful:We understand the challenges our world faces, and we are always in search of solutions. As such, we are open-minded, curious, and engaged.

Approachable:Our work can be complex and technical, but we should always strive for a conversational tone. We never want to intimidate or create confusion with insider jargon.
When TC 바카라 사이트 순위 speaks, it must be crisp, clear and able to create a comfortable dialogue with anyone.

Optimistic:The business we are in is the business of possibility. We believe big challenges create even bigger opportunities. And that when we do our jobs to the best of our ability, the world is better for it.

Use case examples

Logos

Although by itself our logo is not a brand, it is an at-a-glance snapshot designed to trigger recognition of who TC 바카라 사이트 순위 is and what we represent. Part of any logo’s strength and effectiveness comes from its consistent repetition.

Brand logo

Full logo. This version should be used in most instances to ensure brand recognition, as long as space permits.

Emblem

Maximizes legibility and recognizability in smaller spaces. It also serves as a visual shortcut to the brand in a modern way to build memory structures to consumers.

Minimum clear space

It is important that the space around the TC 바카라 사이트 순위 logo or emblem is not encroached upon in order to provide breathing room for the logo to stand out.

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Emblem component

Using the width of one of the two emblem components will ensure that the safe space is always relative to the size of the logo.

Minimum size

The full logo should always be legible, so it should never be less than the minimum size. If it is not possible to avoid such a small size, use the emblem instead.

Digital

Use the emblem when you are unable to make the width of the full logo at least150px.

Print

Use the emblem when you are unable to make the width of the full logo at least1.125in.

Logo colours

Our logo must always be presented in a single colour.

TCE Blue

This is the preference when placing our logo onvery light backgrounds.

White

This is the preference when placing our logo ondark backgrounds or photos.

TCE black

Use this for greyscale design or print.

Incorrect usage

Avoid using the logo in these ways.

Do not stretch or skew the logo or emblem

Do not use low-contrast colour combinations

Do not rotate the logo on an angle

Do not outline the logo

Do not change the placement of the emblem

Do not overlap logo elements

Variations

We operate in three countries – Canada, the United States and Mexico, so it is important that we use the most appropriate logo for each audience.

English

The default variation for audiences with an English language preference or when the audience language preference is unknown. Used primarily in the U.S. and the English-speaking parts of Canada.

Spanish

The default variation for audiences with a Spanish language preference. Used primarily in Mexico.

French

The default variation for audiences with a French language preference. Used primarily in French-speaking Canada.

Voir lesdirectives du logo français

Ver las pautas dellogotipo en español

Colour

Primary Palette

Blue is a sign of stability and reliability. It also projects an image of security and a sense of orderly professionalism. The vibrancy of TCE Blue gives the brand a touch of modernity and newness that stands out and differentiates itself from the sea of sameness in the category.

TCE blue

TCE black

White

Secondary Palette

Our secondary colour palette is to be used sparingly to enhance and compliment the primary colous used. These colours are particularly useful for background textures and bringing attention to a specific part of the design and should always be used very intentionally.

Turquoise

Lime

Dark blue

light blue

Tertiary Palette

To be used for digital only with graphs and chartsif it is not possible to present data clearly with primary and secondary colours.

Weighting

Our primary colours should make up the largest percentage of our branded materials, with other colours used for background elements, accents or calls to action. This does not necessarily mean that every piece of creative needs to follow this weighting, but that collectively, this should be a fairly accurate representation of the weighting of the colours used.

Accessibility Contrast

There must always be sufficient contrast between text and the background it’s placed on. The following combinations pass WCAG 2.0 accessibility standards, so can be considered safe to use.

Typography

Primary Font

An open and inviting typeface family. Its slightly rounded corners have a warm and welcoming feel that’s clean and modern. Terrific for headlines that stand out and body copy that’s highly legible.

Weights: Regular,SemiboldandBold

Praxis Next

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789!#&@$%*(),.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789!#&@$%*(),.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789!#&@$%*(),.

Use case examples

Secondary Font

A powerful and meticulously crafted typeface Inspired by the aesthetics of robotics and machines. It’s a font suited for the future of technology which is reminiscent of the goals at TCEnergy. Its unique qualities grabs your attention and is a perfect contrast to the open and inviting qualities of Praxis Next.

Weights: MediumandUltrabold(uppercase only)

PP Neue Machina

ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789!#&@$%*(),.

ABCDEFGHIJKLMNOPQRSTUVWXYZ0123456789!#&@$%*(),.

Note, there are two versions of PP Neue Machina: Inktrap and Plain. TC 바카라 사이트 순위 uses Plain.

Use case examples

Microsoft Font

Rolling out fonts to thousands of machines and servers across our company is both difficult and cost prohibitive. We therefore recommend the closest Windows system font to Praxis Next – Calibri -- for everyday use in applications such as Microsoft Office.

Light, Regular andBold

Calibri

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789!#&@$%*(),.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789!#&@$%*(),.

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz0123456789!#&@$%*(),.

Use case examples

Iconography

Icon Style

Born from the brand’s emblem, we want to create a set of icons that are unique to TC 바카라 사이트 순위. Implementing subtle cues to strengthen brand awareness, we’ll incorporate the same angled cut found in the brand’s emblem into the rings that house the icons. The icons themselves use a basic single line, single colour, hollow icon style with rounded corners.

Emblem cut

We establish a cropping area for our icon’s frame by using the angles between the gaps in the TC 바카라 사이트 순위 Emblem.

Frame

After drawing an outlined circle, we remove two of the areas (top and bottom) that fall into the crop area.

Line thickness

Line thickness of icons should always be consistent. At a size of100px x 100px, the icon should have a3pxstroke and the frame a5pxstroke. Strokes must then be outlined to ensure that the icons scale up and down while maintaining the same line thickness relative to the icon size.

Sample set

Since it is impossible to account for all content that we would like an icon to represent, we will continue to build this library as new categories or items arise. Use these as a guide when creating new icons.

Natural Gas

Power

Nuclear

Safety

Environment

Government

Indigenous

Finance

Legal

Innovation

Security

Photography

Lifestyle

Lifestyle photography should feel determined, solution oriented, emotional, playful and as authentic as possible. Incorporating interesting angles and perspectives while showing depth supports our 바카라 사이트 순위 Problem Solvers narrative. Overly posed shots should be avoided.

Landscape

Landscape photography should provide a sense of vast scale and depth that represent humans using 바카라 사이트 순위. Taken from unique perspectives and angles. It should be rich and saturated. Avoid tropes such as models looking off into the distance.

Crop

We apply a crop to images that’s truly distinctive for the brand. Giving the brand a technical and sleek look that’s striking and stands out in the category. This must be used intentionally in a way that makes sense for the surrounding content.

Graphic Elements

Dot Grid

The dot grid provides an additional design device, allowing designers to build consistent visual indicators to compliment the creative’s messaging.

Topography

Our pipelines traverse thousands of kilometers over three countries, and the terrain and geology are part of the fabric of our business. We use topography patterns as a subtle nod to these.

Waves and Particles

While abstract in nature, these elements represent the fluidity and ever-changing nature of our business. The particle style speaks to the numerous components that come together to form a complete solution.

Examples

Web banners

Ooh - wild

Web - landing page

Report

Motion graphics

Mnemonic

Video

Ooh - print

Stationery

Swag